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Marketing Manager - Minnetonka, MN
Category: Health Care Industry , Insurance
  • Your pay will be discussed at your interview

Job code: lhw-e0-89769094

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UnitedHealth Group

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  Job posted:   Thu May 17, 2018
  Distance to work:   ? miles
  1 Views, 0 Applications  
Marketing Manager - Minnetonka, MN
This isn't packaged goods.
It's a bigger challenge than that.
Here you're making a difference in people's lives, starting with your own.
Join us and start doing your life's best work.(sm) Be a part of the corporate marketing team responsible for creating and delivering marketing and communications strategies in potential new markets and products for Community & State.
Marketing managers work directly with their assigned markets to help them communicate with key external influencers and demonstrate the value of Community & State.
Marketing managers must have a strong understanding of the business model supporting market development as well as Community & State products and services.
They will then collaborate with local plan leadership, business development and sales/outreach teams to suggest and implement goal-oriented strategies for each specific market. Primary Responsibilities: Gain an understanding of the product, the community and the business plan for all California service areas Create new marketing and outreach strategies and support efforts around existing strategies designed to build relationships with key influencers in California Understand and synthesize opportunity assessments created by the business development team, communicate that information to key partners across all growth team areas Partner regularly with communications, business development, policy, advocacy and community outreach teams to align on messaging, goals and outcome measurement Develop and execute activation and distribution plans for new and customized programs and materials Develop success measures for each service area and provide reporting on metrics to leadership Educate field teams on programs and materials, ensuring they are able to effectively deploy and measure them Work with vendors and internal creative teams to execute on strategies and material development as needed Maintain collaborative relationships across Community & State Marketing and Communications team to leverage scalable opportunities and extend knowledge base Help to promote best practices for marketing and communications strategies to all stakeholders Required Qualifications: 5+ years of marketing experience, preferably focused in B2B or influencer Project management experience Bachelor's Degree Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint Preferred Qualifications: Experience in marketing Medicaid programs Experience in health care Experience working with business development and/or sales teams Experience working with a creative team to develop collateral Copywriting and messaging development experience Account management experience Proficiency in SalesforceCareers at UnitedHealthcare Community & State.
Challenge brings out the best in us.
It also attracts the best.
That's why you'll find some of the most amazingly talented people in health care here.
We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy.
Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors.
Join us.
Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most.
This is the place to do your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. UnitedHealth Group is a drug-free workplace.
Candidates are required to pass a drug test before beginning employment. Job Keywords: marketing manager, Medicaid, brand campaigns, audience analysis, research, advertising, Minnetonka, MN, Minnesota 9b1aac05-219c-4b60-81fc-b8cd4bdb3b7d
*Marketing Manager - Minnetonka, MN*

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